Extensive Support for Our In-Home Care Franchise Owners
As a member of the Golden Heart Senior Care network, franchise owners benefit from ongoing assistance and support. Our franchise development team wants to help you work through problems, run your business efficiently and, ultimately, grow your business.
One of the most significant ways we support franchise owners is through development of a comprehensive website dedicated solely to their business. This unique and incredibly valuable support offering immediately takes your business to the next level in terms of findability and legitimacy.
Why is a website so important for an in-home senior care franchise business?
Help customers find you: Having a web presence allows members of the public to find you easier. Our franchise website package includes search engine optimization tools to help your website rank higher in online search results.
Build an online reputation: Because in-home senior care is an industry built on trust, online reviews offer one of the most powerful pathways toward attracting new clients. Having a dedicated website allows people to post reviews on various websites and link to your Golden Heart site.
In-home care shoppers do research: “Shopping” for in-home care isn’t like picking up a pizza or buying new shoes. It’s not an impulse buy, but a necessary purchase that clients and their family members research thoroughly before deciding. Having a web presence puts franchise owners in front of people who need service right away and best positions franchise owners to receive requests for care.
Once it’s built, the franchise website is easy to operate and offers many build-out tools:
- Easy-to-use interface — no programming or coding required
- Ability to change content at any time
- Social media integration with blogging capability
- Interconnected sites to all other franchise locations to help with search engine visibility
- Mobile-ready site auto-formats for any tablet or smartphone
Other parts of our in-home care franchise support system
Live help when you need it
Our toll-free support line is open for phone consultations and support for any kind of business question or problem.
Thorough learning resources
We offer an extensive online document library, including everything from the Golden Heart caregiver management manuals, client engagement resources, safety manuals, forms and documents, to business development guides and disaster plans.
Extensive marketing support
Franchise Owners receive access to promotional materials and services from Golden Heart, which may include video and audio files, copy-ready print advertising materials, posters, banners and other promotional items.
Business development assistance
An Area Representative or other support team members are available for individual check-ins, spending time discussing the status of the in-home care franchise business.
Personal franchise coach
Every Golden Heart franchise owner is part of the Mentor Program, which provides additional guidance and support from an experienced Golden Heart franchise Owner or Area Representative who serves as your personal coach.
Events to connect and learn
Golden Heart offers regular bulletins and monthly conference calls and webinars where our franchise owners can learn about hot topics, share experiences and ask questions.