It’s easy to assume you can do just about anything you want, especially if it’s a passion of yours. However, many of today’s strongest business leaders warn against simply pursuing a “passion” because you need to have skills, talent, and the ability to be successful. For those looking into home care franchise opportunities, having a sincere desire to help elderly and disabled individuals in need is a good starting point.

However, that doesn’t necessarily mean you will be successful at this endeavor. There are numerous components that go into becoming a successful home care franchise owner. Let’s address a few of the key factors in this short blog.

Key Factor #1: Financial resources.

You wouldn’t be looking into a home care franchise if you didn’t have the savings to purchase the opportunity outright. However, too many people invest in a franchise without thinking about the long-term needs.

During the initial months, making payroll, paying a lease, covering quarterly taxes, utilities, marketing, and much more will all likely be coming out of your pocket. That’s because it takes some time to begin generating revenue.

First, you have to find clients. Second, you need to begin providing services for said clients. Third, you can then invoice (either directly for private pay, to an insurance provider if they have that coverage, or Medicaid for reimbursement) and then wait for payment. In the meantime, you still have to cover those expenses so it’s vital to have adequate financial resources, even after you purchase this franchise out right.

Key Factor #2: A solid business sense.

You might have family and friends who are incredibly supportive of this opportunity, and perhaps they had even expressed interest in working for you. However, a strong business leader understands he/she must surround themselves with experienced, knowledgeable people, especially at the beginning.

Hiring a friend or a distant cousin as a “favor” might make you feel good, but if they’re toxic, lazy, or simply don’t treat the job with respect, it will likely turn around to bite you. Maintain a solid business sense and hire people with experience and expertise in areas you need the most help.

Key Factor #3: A willingness to adjust.

You may have a good business model, optimal resources, and decades of managerial experience, but this is a different industry. You may come up against challenges you never thought possible.

You need to be willing to make adjustments, relent to the will of the business and its needs, and adhere to the rules and regulations the franchise company sets forth.

If you possess these key factors, the chance of success with this home care franchise will be high.

If you have questions about buying a franchise with Golden Heart Senior Care Franchise, please contact our office at 1-800-601-2792, or check out our form at