Starting a business can be a stressful situation for anyone, regardless of their level of experience. When you purchase a home care franchise, you are investing a significant amount of money in this new endeavor.

You absolutely want to be successful. Nobody starts a business with the intention of failing. It’s actually just the opposite; you begin a home care franchise with the full expectation of being successful.

Why do some businesses thrive?

Buying a FranchiseYou can take two seemingly identical businesses with similar budgets in comparable locations and demographics yet one of them will succeed and thrive while the other will struggle and ultimately fail.

What causes this discrepancy? It’s not simply all about the business owner and his or her ability to run that company properly. There are certain steps that increase the chances of success for any particular business owner.

Let’s talk about a few steps you can take that will ultimately help increase the chances of your success as a home care franchise owner.

Step #1: Adhere to the rules set forth by the franchise company.

When you sign the contracts to purchase a franchise, you will also be accepting their specific rules for behavior, pricing, and other particulars associated with this franchise.

Some people purchase a franchise and think they’re going to run things their own way, even after they sign this type of agreement, but that doesn’t work out in your favor. Those rules and expectations are there for a reason: the company has built a pattern that will not only keep their name in good standing, but also increases the chances of success for each franchisee.

Step #2: Hire properly.

You may have your best friend whose son has been looking for a job, but is that the best option for you as a new business owner? Sure, we want to help our friends and family, but this is a business.

Hire people who have the experience and dedication that will benefit your new business. If you lead with emotion, you will struggle.

Step #3: Market, market, market.

This means advertise your new business. The franchise company may provide some guidance and support along the way, but you need to get the word out about your new home care agency.

Rely on the local media outlets. Connect with other organizations. Look to newspapers, circulars, and other advertising opportunities so people can learn about your new company.

There are plenty of elderly and disabled people in your community who need your services. But, how will they contact you if they don’t know you exist?

If you have questions about buying a franchise with Golden Heart Senior Care Franchise, please contact our office at 1-800-601-2792, or check out our form at